Shift more than screens
This mobile-first film used spoken word and device rotation to tell a mirrored story. One voice from a young Black man, the other from a police officer, both reciting the same lines, word for word. Shot entirely on iPhone and directed by Gillian Laub, the campaign turned empathy into interaction and earned honors from The Webbys, One Show, Clios, SXSW, and more.

To change minds, you need to Change Perspective.