Growing up in NYC, I performed magic, juggling, and sideshow stunts everywhere from abandoned basements to the circus. You know Houdini the Great? Well, I’m Tyler the Okay. I balance creative and strategy on a tightrope, juggle multiple campaigns with ease, and deliver award-winning ideas all while getting shot out of a cannon. Okay, maybe not the cannon part. If you like what you see, the name's Tyler Sharkey. If not, it’s David Copperfield. Enjoy the show!
Television/Streaming Innovation - Silver
Social Media - Silver
Digital/Mobile - Shortlist
Use of Social Media - Wooden Pencil
Innovative use of Social - Shortlist
Social Activism - Winner
Emerging Platform - Winner
Contest or Promotion - Winner
Creative Use of Tech - Finalist
Innovation in UX / UI - Merit
Mobile Use of Tech - Merit
UI & Navigation - Silver
Best Use of Media - Bronze
The Webby for Good - Winner
Best Use of Video - Winner
Online Guerrilla & Innovation - Honoree
Best User Experience - Nominee
Next Mobile - Shortlist
Visual Media Experience - Finalist
Mobile Apps/Sites Innovative/Experimental - Best in Show
Best User Experience - Gold
Mobile Marketing Activism - Silver
Best User Interface - Silver
Online Film PSA - Silver
Copywriting - Silver
Innovation for Mobile - Silver
Acts of protest and police brutality create a growing divide between African-Americans and police. With the insight that empathy fosters understanding, we used spoken word to show a common message and change peoples' perspective.
Showtime’s Billions revolves around hedge fund king Bobby Axelrod's thriving investment firm, Axe Capital. In the show, they invest in products and big ideas. So we brought Axe Capital to life and backed Kickstarter campaigns, providing the funding to reach their goals.
White Famous is about an African-American comedian's rise to fame, and it's many perks. So we debuted the White Famous trailer to A3C festival attendees by giving them the V.I.P.P. treatment.
Santo combines the unique, smoky flavors of mezcal with the smooth, subtle flavors of tequila. So when we were tasked with branding this new liquor with its religious symbolism, we gave it our blessings and anointed it A Higher Spirit.
Fans of Game of Thrones, Westworld, and The Sopranos will do anything to watch their favorite shows, even steal them. But rather than see HBO's popularity in the pirating world as a problem, we saw it as an opportunity and initiated the Steal This Show campaign, turning piraters into subscribers.
Banners that appear on pirating sites whenever HBO shows were searched.
Video games are seen as a catalyst of childhood obesity. To combat these claims, we created MAAX Band, wearable technology that incentives kids to live a healthy life through gaming.