Stuck at home but make it sweet
Millennials were forced to move back in with their parents during the pandemic, so we tapped into the awkward reality with an Absolut Fresh Escape. We transformed RVs into Watermelon Vodka-inspired retreats and gave fans a chance to escape their childhood bedrooms (mentally, at least).
To win their own Fresh Escape, people had to post a video showing how they still lived at home, without saying they lived at home.
Absolut Fresh Escape
Influencers…under the influence of their parents
We partnered with influencer families like The Kaplan Twins and The McFarlands, who hilariously brought the challenge to life and shared what it’s really like living under mom and dad’s roof.
