A new take on an old tradition
In a season where togetherness felt out of reach, TJX helped bring people back into the spirit — not door to door, but screen to screen. Carol for a Cause reimagined holiday caroling with a digital chorus of beloved voices, including Meghan Trainor, Brandy, and Pentatonix.
Every carol shared online unlocked a donation to Feeding America, turning seasonal joy into real-world impact.
TJX Carol for a Cause
Their voices made a difference
From Meghan to millions, Carol for a Cause generated 1.54B impressions and critical donations for Feeding America because joy is louder when it’s shared.
