A red carpet rollout where no one expected it
To promote Showtime’s White Famous, a comedy about an African-American comedian’s rise to “white fame” and the perks (and pitfalls) that come with it, we gave A3C Festival attendees a trailer drop like no other, inside a luxury porta potty. The V.I.P.P. (Very Important Porta Potty) flipped expectations with velvet ropes, AC, flat screens, and a cinematic surprise: the show’s trailer.

It was peak status meets toilet humor — a fully immersive, laugh-out-loud stunt that put the spotlight on the absurdity of fame, and gave festivalgoers a premiere they’d never forget.